The Cannes Film Festival (known as the International Film Festival from 1946 to 2002) is an international film festival held annually in Cannes (Alpes-Maritimes, Provence-Alpes-Côte d’Azur, France) over twelve days during the second half of May. The main screenings take place at the Palais des Festivals, located at the entrance of the Croisette promenade.

Aiming to showcase the immersive film market, the Cannes Film Festival is taking steps to find an effective, autonomous, and intuitive distribution solution to present hundreds of films from producers.

For the immersive VR film market at the Cannes Festival, 10 VR Connection stations were set up, offering a catalog of over 100 VR films. Each film could be launched from this catalog and viewed in its entirety