SNCF Gares & Connexions is one of the five companies that make up the SNCF group. Affiliated with SNCF Réseau, it is responsible for managing passenger stations on the French national rail network. The company generated more than 1.208 billion euros in revenue in 2014, a figure expected to double by 2023 thanks to growing commercial activity within stations, already present in over 400 French cities.

To simplify the user journey in stations of thousands of tourists coming to Paris for the Olympics Games 2024 and surprise its customers with innovative technologies, SNCF aims to test AI-powered customer assistance agents in stations.

The character is displayed in a Holobox, while the additional information is displayed on a giant interactive 8k screen. The device is positionned at Gare du Nord, Paris, France.

The SNCF athletes Sarah-Leonie Cysique and Cédric Nankin are her to help visitors find their way. Users can speak directly to them, and they responds vocally and accurately to travelers’ questions. Connected to a variety of network services, they can provide information about anything in Paris, the olympics site and history, sports, and can provide train schedules, station services, routes across France, and much more, using maps and images to guide users.

The project is developed by INVERSIVE studio, with the collaboration of Brain Analytics.