A CMS in the field of XR is a content management system designed specifically to manage, organize, and distribute immersive content.

Unlike traditional CMSs, which mainly manage text, images, and videos, our CMS is optimized to manage both immersive experiences (in APK, EXE, WebGL, and 360° video formats) and digital assets (3D models, 2D visuals, audio, video, etc.).

✅ 1. Centralize your content and assets

A CMS allows you to centralize all your XR content and assets (3D/2D, audio, video, etc.) in one place. This makes it easier to store, manage, update, and distribute this content and these assets on an XR platform. Whether you use VR headsets, computers, or tablets, an XR CMS allows you to manage everything from a single interface.

✅ 2. Deploy your experiences and assets efficiently

XR deployment can be time-consuming and complex, especially when you have to manage multiple types of devices and content. An XR CMS simplifies this process by automating many tasks. You can schedule updates, manage versions, and deploy content to multiple devices simultaneously. This significantly reduces the time and effort required to keep your XR applications up to date.

✅ 3. Get a detailed report on your experiences

An XR CMS offers analytics tools that enable administrators to obtain detailed reports on the use of different XR experiences, including metrics such as usage time and user interactions. With this data, you can calculate the return on investment (ROI) and usage of your content. At the same time, users can access personalized reports on their performance, including successes and failures, promoting more extensive use of the content.

✅ 4. Prepare for the future (and promote scalability)

A platform such as INVERSIVE enables multi-media, multilingual, and multi-channel management. This means you can deploy your content in different formats on different devices and update it in real time and remotely. No need to plug in VR headsets or reconfigure or reinstall software on PCs and tablets—once managed by Inversive, you can control your content and devices from a single, intuitive interface.

That’s exactly what INVERSIVE promises.

Our integrated CMS has been designed specifically for immersive experiences: VR, AR, MR… By combining Content Management System (CMS) and Mobile Device Management (MDM), INVERSIVE offers a unique platform for:

• Configure your XR headsets in just a few clicks
• Manage and administer your XR content remotely (APK, EXE, 360° video, and WebGL)
• Control your XR headsets remotely (Pico, HTC Vive, Meta Quest, etc.)
• Centralize your assets (3D, 360° videos, interactive assets)
• Track performance and usage in real time

Using a CMS is about much more than just publishing content. It’s about structuring your deployment, optimizing your time, and above all, delivering better user experiences.

Without MDM, a large-scale XR project can quickly become chaotic. And without an immersive CMS, content management can quickly become a headache. That’s why INVERSIVE has designed a platform that combines both. No more need to use multiple providers or manually connect different solutions: with INVERSIVE, you benefit from a secure, integrated, and scalable XR ecosystem, from content creation to secure deployment.